Last night the eyes of the world were on the United States as millions of Americans went to the polls to vote for the next president. Once ballots were cast, many people sat back and turn to their preferred method of news consumption to watch the results pour in. In many cases, this meant Twitter. The micro blogging site showed how important the technology is becoming for communication.
When President Barack Obama was projected the winner he tweeted out a photo of himself hugging his wife Michelle with the caption "Four more years." As of this writing, it has been retweeted almost 680,000 times and has become the most retweeted post in history – surpassing teen heartthrob Justin Bieber's previous record.
"The Twitterverse shapes the news and public opinion," political advisor Rob Johnson told NBC News. "The Internet is truly a real and powerful tool in politics. We no longer click refresh on websites or wait for the paperboy to throw the news on our porch. We go to Twitter and learn the facts before others read it."
The impact of sites like Twitter highlight how technology is changing the way we communicate and it is only natural for personal preferences to leak into the business world. The ability to share information instantaneously has become not only the average man's expected way to receive news but also the business world.
IT Principals are constantly being inundated with new technologies that executives are looking to deploy. Social media is another one of those innovations that are starting to get incorporated into business solutions. Without the right resources, implementation can be difficult to complete. VARs and MSPs can offer the impactful talent that is required to make sure these strategies work successfully.