Companies that are struggling to find quality talent in this age of technology are, more often than not, dealing with the "third platform." This is the term used to describe mobility, social, big data and cloud computing. That list makes up the most in-demand areas of the IT channel. The previous iterations of the platforms were mainframes (first) and PCs and local networking (second).
A recent IDC Webinar titled "IT Staffing for the Third Platform: Challenges and Opportunities" examined the troubles that businesses are having. Cushing Anderson, the vice president for project-based services at IDC, said during the presentation that one-third of employers are having a hard time when it comes to finding IT talent in this specific area.
For example, big data jobs are up 143 percent over the last year and cloud computing jobs have risen 32 percent in that same time frame.
"Third platform opportunities represent all the IT job growth going forward," Anderson said. "This is what IT managers hire for. This is what every IT graduate is moving into."
Marianne Kolding, the vice president of European services for IDC, also presented during the webinar and said this shift in thinking and demand is not going away or reversing direction any time soon. She added that "Over time, we'll see demand for more traditional technologies and operational support declining."
Companies need to get a handle on their demand for the latest technology and how they plan to manage it. In many instances, VARs and MSPs can become quality resources. By partnering with VAR Staffing, any solution provider can find the impactful talent it needs to help any business master the third platform.