One of the most important aspects of any business is making sure customers know where you are and what you do. If your company has the most dynamic new product on the market, but no one knows about, what good does it do?
That is why marketing is such a crucial part of any organization, but as technology advances, the pairing of the IT channel and marketing strategies becomes unavoidable.
A recent article in Smart Blog features a look at this recent trend. According to the piece, research firm Gartner has predicted that by 2017, chief marketing officers will have larger budgets for technology than IT departments do. While that is still a few years away, the writing is already on the wall and organizations need to be ready for it.
"What was the main factor that drove marketing to make technology-buying decisions independent of IT? In a word, speed," the article reads. "As technology advanced and the Internet empowered marketers to engage directly with the customer, marketers became hungry for the technology systems they needed to support these engagements. And the need for speed led directly into the evolution of software-as-a-service (SaaS) systems."
This shift highlights how the business world is changing and what needs to be done to keep up. The corporate world is undergoing a digital transformation which is bringing IT to the forefront of nearly every department. Because of this, companies need to make sure they have an experienced IT department and the resources to meet the challenges of every part of the business.