The mobile technology landscape is constantly in flux. Not only are the major players like Google, Apple and Samsung in a seemingly never-ending struggle to deliver the fastest, most innovative solutions, which subsequently leads to competitors playing catchup as they try to outdo their predecessors.
For example, Apple was proud of itself when it launched the iPhone 6 Plus earlier this fall, the company's largest smartphone to date. However, critics immediately pointed out that Samsung's Galaxy series featured phones that were just as big, and did so much earlier than Apple. Meanwhile, Microsoft has been promoting Cortana — the virtual assistant that runs on Windows Phone — pretty heavily these past few months, when all it appears to be is a Siri clone. However, Microsoft's stance is that it is a far better version of Siri, even using commercials as an opportunity to mock Apple's iOS application.
The good news is that businesses will never have a lack of options at their disposal. The trouble is knowing what information to believe and understanding what's best for your organization. This is where VARs and MSPs come into play. One of the biggest needs in the corporate technology market is for someone to sift through the endless array of new technologies and find what works best for an individual organization's specific needs. VARs and MSPs can provide this service, provided they have the right people who understand the latest trends and can see through advertisements to know exactly what each solution will offer.
VAR Staffing will help ensure VARs and MSPs do have these people by identifying and recruiting the best and brightest talent.